For a fashionista, finding a new brand is similar to the euphoria most get after discovering a rare work of art for the first time. It’s challenging to keep track of all the different fashion labels. But you get a feeling of excitement as you come across a new brand that appeals to you. It’s thrilling, pleasurable, and satisfying, and it lets your heart pound and your fingers tap and scroll with glee. Any fashion editor will tell you that one of the most exciting aspects of their job is discovering new and creative fashion designers.
Even though the Covid 19 crisis has decimated the global clothing industry, the retail landscape this year will be marked by revolutionary new collectives of fashion brands. So, Pouted magazine tries to inform you about the top ten fashion brands rising this year, as the number of people searching for emerging brands has increased by 23%. You can have a look now!
1 Kenneth Ize
Kenneth Ize, a Lagos-based artist, blends a modern look with an artisanal style in his work. He works with a small group of weavers in Nigeria and a host of artisan and fashion groups around the world to create collections that incorporate stripes, paint, and traditional Nigerian fabrications into trendy, chic separates. Earlier this year, the designer told BAZAAR.com that the job he is trying to do is about liberation, and it even has much to do with intelligence.
2 Chopova Lowena
In the creative hands of designers Emma Chopova and Laura Lowena, the fashion industry has witnessed a big update and a lot of hype. The pair, both American and British, met at Central Saint Martins during their bachelor’s degree in 2011. We consider these pieces a new heritage investment because they emphasize sustainability and design when reworking traditional designs. Chopova Lowena launched its English-Bulgarian label in 2017 and has since captivated fashionistas with its unique craftsmanship. Chopova Lowena’s most coveted item is a contrast-colored midi skirt with safety pins and concertina thread. Still, its patchwork denim skirts, punky printed bike shorts, and tailored berets have contributed to the brand’s status as a favorite outlaw in contemporary fashion. This year, search has increased by 33%, with Harry Styles, Michaela Coel, and Madonna among its celebrity fans.
3 Thebe Magugu
Thebe Magugu is an emerging star in South African designer and the first African to receive the coveted LVMH Award in 2019. With an emphasis on sleek, minimalist womenswear, he draws on the past and distinctive aesthetics of the African heritage. Magugu is also known for its luxurious modern fashion. From now on, expect great things from this label in 2021, after becoming a part of Matches Fashion’s The Innovators program, having been worn by Zendaya.
4 Paris Georgia
In 2015, the friends Paris Mitchell Temple and Georgia Cherrie launched their New Zealand-based label. They depend on feminine and innovative designs ideal for all girls who love a pretty but unique piece. Instead of leaning towards seasonal trends, they thought of timeless slip dresses, knitwear sophisticated designs.
5 HERMÈS
Hermès is a French luxury goods company established in 1837. And it is considered one of the world’s most innovative companies in 2021. The brand’s popularity is attributed to its holder to its standards rather than adapting to any new trend. It has prioritized craftsmanship, producing high-quality, timeless items that can be restored over decades. Hermès is known for its classic, durable designs. Although fashion houses come and go, Hermès has steadily expanded its consumer base, including millennials driving its expansion. Therefore, it can manage its production to satisfy demand increases, operate its plants, and train its craftspeople, resulting in relatively little waste.
6 GUCCI
Gucci is a premium accessories and leather goods company founded in Florence, Tuscany, in 1921 by Guccio Gucci. Gucci is redefining elegance for the twenty-first century under the leadership of Alessandro Michele. Gucci reflects the pinnacle of Italian craftsmanship and has been named one of the leading luxury designers for 2020-2021. Luxury brands are usually skeptical of secondhand resellers for fear of diluting their name, so Gucci teamed up with TheRealReal to allow consumers to purchase recycled goods to keep them circulating in the market longer, which is safer for the environment.
7 Arjé
Arjé is reviving the luxury fashion industry by offering both menswear and womenswear. Bessie Afnaim Corral and Oliver Corral, a husband and wife team, were in charge of this brand. Every year, the label releases three albums, each of which is available for purchase two weeks after its debut. With luxe shearling jackets, chunky knits, and wardrobe essentials, Arjé is introducing a new generation of classics to your closet.
8 Bevza
Svetlana Bevza is no stranger to the fashion industry, but her label, Bevza, is gaining traction in the United States. Bevza premiered in New York in 2018 after more than a decade of showcasing collections in Ukraine, placing her name on the map. Bevza is an approachable luxury that looks current without slipping into fashion pits. It is minimal and feminine.
9 Piece of White
Piece of White, founded by Zeynep Tansug in Istanbul in 2017 as a shirt brand focusing on white poplin, has recently grown into more ready-to-wear, leather, and silk choices, widening her palette to include beige, grey, and khaki. Tansug established the label with her Mediterranean roots and culture as a primary source of inspiration, and her flowing, elegant and cheerful pieces have remained consistent since then.
10 Tove
Camille Perry and Holly Wright teamed up to debut their London-based label, taking 15 years of fashion experience to the table. They’re known for their sleek classics and eye-catching but straightforward open-back summer dresses; the duo designs garments with a laid-back vibe and focuses on timeless accessories. Tove is a Danish girl’s name that means “power and grace,” two concepts that the brand is built on.
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