A good animation video makes a difference, especially in the marketing sphere.
Want to produce animation videos? Then this overview will come especially in handy. Learn about easy steps to create high-quality videos to amaze your audience. Creating animation videos may seem a rather challenging task. Nevertheless, if you take time, have patience and have this information at hand, you can considerably simplify your workflow.
A good animation video makes a difference, especially in the marketing sphere. Based on the latest research, 68% of potential consumers prefer to find out the details about a product or service by watching a video. Moreover, 78% of consumers say that a vibrant and exciting video convinced them to buy a product. Therefore, you can considerably improve your video editing skills and produce professional-looking animated videos with these tips and hacks.
It would help if you created a foundation for your video clip, and a well-thought-out plan is a cornerstone to success. First of all, it is necessary to come up with the main idea of a clip. If you feel like you lack the ideas, you can browse the web. For example, it is possible to get inspired by the best videos of sand art and learn something from them. Next, define your message, target audience, and the main subject. Then, transform a message into an exciting story. Finally, you will need to communicate with your viewers. That is why it is necessary to create a hook, make the central part of a video as consistent as possible, and call the viewers into action in the end. Carefully weigh every aspect of producing a decent product.
A storyboard is an essential part of the video production process. It represents an idea of how your clip will appear from the beginning to the very end. If you are a novice filmmaker, a storyboard will allow you to foresee whether the central message of your project works for your audience. Thus, you can fine-tune your plan and visuals so that your clip appears as engaging as possible. The best way to create a storyboard is to organize a scene by scene. Thus, you can take a grasp of what actions you will perform step by step. Furthermore, it is possible to complement your storyboard with fresh ideas to bring your video to perfection. You can even convert your storyboard into an animated video using Cartoonatic – the program released by Skylum.
The elements you should collect depend on which video genre you are engaged in. If it comes to animated videos, it is necessary to collect icons, videos, and images. However, it isn’t required to use complex visuals. It will be enough to create simple visuals that depict the video’s main idea in the most streamlined way. Also, it is advisable to avoid destructive elements to make your viewers keep focus on the main details. This is the most complex task that requires powerful and feature-rich software. For this purpose, you can use HitFilm Pro by FxHome.
Choosing the right video software for animated clip creation is a crucial aspect. First of all, it is necessary to pay attention to the learning curve of the program. You will hardly cope with the functionality of advanced software if you are a beginner. So, choose a program based on your expertise level. The most prominent programs for creating animation clips are Adobe Character Animator, Filmora X, Lightworks, DigiCel FlipBook, Movavi Video Editor Plus 2021. Once you choose a program, you can animate your graphics, adjust the transitions, apply filters and work with keyframes. It is good to create a project draft and show it to your friends or team members. They can tell you about the overall impression the video clip has and point out possible mistakes.
By adding music to your animated clip, you can infuse it with a unique atmosphere and mood. Keep in mind that the choice of your audio track can fit the video genre you are engaged in. Moreover, think about the emotions you want to evoke in your audience. Also, consider the age of your target audience. If your animation video promotes a product for older people, they will hardly appreciate a modern rap song playing in the background. Besides, if you produce a clip for commercial purposes, you will need to purchase a license for a particular audio track.
You can add subtitles to your clip, thus making it even more attractive to the users. Moreover, it will result in better video engagements since those users who can’t listen but can read can catch the main idea of your clip. For this, it is necessary to learn how to add subtitles to MP4. You can do it without encoding by using such programs as Movavi Video Converter, Happy Scribe, Clideo, VLS, or Fastreel.
If you advertise a product or a service, you will need to narrate your video. To achieve the best results, you need to add a voice-over. You can do it in two ways. The first one is to hire a voice-over specialist or record your voice. If you choose the latter option, you will need to create accurate recordings with a clear voice. It is advisable to use a dedicated text-to-speech program to make the text fit the MP4 audio.
Creating a good animation video is a relatively complex task, especially if you are new to filmmaking. Use this brief guide as a starting point to accomplish all your creative goals. To get an additional dose of inspiration, you can view these fantastic videos depicting cats.