Using Print Marketing Tools to Create and Enhance Brand Image

The world of business is a competitive one. There is a need for distinction and a unique representation of a company or product.  Branding affords such uniqueness. It promotes the identity of the company and draws buyers to its product. Beyond the simple paintings, high-quality branding is readily available and gives a business a unique outlook. The marketing world has developed, and there is a need to keep up with the pace. Marketing tools promote awareness for a product, and it is done in a variety of ways.  However, digital print marketing tools, especially foam board printing, is an affordable way to advertise and create unique brands that bring in profits. The print industry is helpful in the world of marketing. It is now more comfortable and affordable to get quality brand printing and images. Printing helps for a higher brand recall value and improves the perception and acceptance of the brand image.

Brand images are essential in business success. It goes beyond having a logo or a picture. Branding speaks for the company to the customers, whether verbal or visual.  Customers meet a large number of different brands daily, so it is necessary to make your brand of high quality and unique. Without branding, consumers may have difficulty distinguishing between different products. They may also find it hard locating a particular product they like. This speaks so much of using branding as a useful marketing tool.  Although digital channels for branding exists, more people are becoming aware of the great possibilities in establishing dominance in the marketing world.

How to Create an Effective Brand Image

It is imperative to associate brands with products and services offered. Printing affords an efficient way to establish the value of a brand. A brand image is considered active if it brings in a significant return of investment to the company. Fundamental principles to be considered in creating brands include:

• Target Audience – The ideal brand image speaks to the audience. Targeting the right message to the right audience is an effective way to print a brand image.  Customers want an experience of the company’s product and service, and the brand should give them a feel of that experience. Their experience defines your journey in the marketplace.  Think about what the consumers want to feel like a representation of your brand. It is not enough printing taglines and logos. The customers should feel a connection and associate your brand with excellence.
• Colors are for Attraction – There is no better way to attract people to an image than using the right colors. Colors help to get attention and allow customers to remember and recall your brand easily. However, this doesn’t mean the print should go color crazy and reduce public acceptance. Your brand image should sync well with the color scheme used for printing.  This is very effective in getting recognition for your brand.  Remember that customers are easily attracted to the right color combinations.
• Be Adaptable –  The ability to change and adapt to changing times is the hallmark of a successful business. Brand images should not be rigid but easily adaptable to reflect the changing times. Brands need to remain fluid so they can stay relevant in the eyes of consumers. Designs can change, colors improved, and new logos printed. But whatever the adaptation, the brand image should still represent the idea of the company. There is a need to monitor identity recognition, track progress, and make changes when appropriate.
• Be Unique –  Brand images are a representation of the company, and as such, they should be unique and easily associated with the company.  Remember, it is a crowded market out there, and you don’t want customers confusing your brand with another company.  Your brand images and slogans should be different but still retain a high quality.

 It is not enough to create a good brand image. Brand enhancement and recognition are the most important aspect of getting a good return on investment. Brand image recognition helps a business stand out in a very competitive market.  Printing tools can help in creating brand images, and outlined below are some ways these marketing tools can be used in creating effective brand recognition.

1 Brochures

A brochure is a booklet of printed information. It is used for promotional and advertising purposes of informing customers of the benefits of the products or services offered.  It is one of the most widely used tools for printed marketing. Quality printing can make your brand unique and stir customers’ interest. Brochures can be printed on a computer or digital printer.

2 Banners

Banners can reach a larger audience because they last for a long time and are effective in creating awareness. A major determinant of an effective print marketing tool is the quality of the print. Remember, customers are attracted to quality prints, which can affect the brand image. Banners are used to enhance brand recognition by targeting the right audience. Customers can associate the quality of print marketing to the quality of services offered by the company.

3 Utility Items and Projects

Frequent exposure to your brand image is an effective way to ensure brand recognition. Customers easily remember what they constantly see. Utility items are products of practical uses and thus are stored and frequently used by the customers. Printing your brand on these items is very effective in constantly reminding consumers of your presence in the market. Unlike brochures and banners, these utility items are kept for a longer time by the customers for future uses. Some examples of these items are door magnets and stickers.

The frequent exposure of your brand image is an effective way to ensure brand recognition. Customers easily remember what they constantly see. Utility items are products of practical uses and thus are stored and frequently used by the customers. Printing your brand on these items is very effective in constantly reminding consumers of your presence in the market. Unlike brochures and banners, these utility items are kept for a longer time by the customers for future uses. Some examples of these items are door magnets and stickers.