A PowerPoint Presentation is a great way to impress your client at a business meeting. The right presentation can leave a great impact and turn the outcomes in your favor. But deciding on certain PowerPoint templates for your business can be a little challenging, especially when you are more inclined to get your design right. So, how do you get it right and hit the bull’s eye with your business Presentation?
Without further preamble, here are some tips to help you build a well-designed PowerPoint presentation that greatly impacts your client/audience.
Below are mentioned 9 ways to build impressive PowerPoint presentations:
1 Hook your Audience
As they say, a good beginning is half done; it applies to Business PowerPoint presentations. Your start of the presentation will have to be powerful because you want to grab the maximum attention of the audience. Get their attention by revealing interesting facts/figures/statistics. Once you have the attention of the audience, the message that you want to communicate will be loud and clear, and your audience is more likely to retain it.
2 Addressing their Pain Point
If you pitch a product to your client, are you communicating clearly to the client about your product’s ability? One of the major turn-offs for the audience is that often, too while the presenter keeps beating around the bushes without arriving at the point. So, make a direct claim. If your product is about new CRM software that helps SMEs to deal with their cash flow, then make a direct claim that makes the audience interested to know the solution.
3 Engage Better
Monotonous business-oriented presentations are a strict No. They seem endless and are hardly able to get the audience enticed. If you want to keep your audience hooked further, you should fill your presentation with questions from time to time. This will certainly engage your audience better, and they will be more interested in seeking further information about your product/service. You can use PowerPoint themes in your presentation to help make them attractive and engage your audience better.
4 Connect Well
Presenters often forget about the audience and are too busy pushing their agenda or the product. Such kinds of presentations make the audience feel disconnected. If your client is disoriented, winning him back is very difficult. Therefore, you need to do little homework about the audience.
You need to understand why he’s there in the first place & how you can serve him. Also, make sure that both of you are on the same page. It might so happen that you are using terms or jargon are unfamiliar to him, so you must try explaining to him or avoid using such terms at all.
Suppose you are meeting a client who has never used an ERP system. So, you need to be careful that you don’t indulge in over usage of complex technical terms that might drive him away.
5 Tackle all the Questions
Preparation is the key here. You may or may not get too many questions from the audience, but it is always advisable to have answers to all the questions. In a business scenario, questions will come for sure. Your ability to answer the question will determine your command over the subject matter. If it’s about a product/service, that shows your confidence in the ability of the product/service.
6 Be a Storyteller
If it’s a powerful story, people are all ears to it. You must build a story or business case study that people can relate to. It can be a personal story or something you have read or heard about, but it has to be 100% relevant under all circumstances. If it’s a first-hand experience you share with your client or audience, then nothing like it.
When you narrate a story that people can relate to, they usually start trusting you and will naturally be more interested in your product or service than before. Visual Impact is important and is a very key element when it comes to influencing people. To add extra weight to your business PowerPoint presentation, adding icons to the slides is highly recommended.
7 A Cool Business PowerPoint Template
This can be very confusing for business professionals. With too many options available, it becomes a little tricky when you are supposed to pick one template that would suit your business PowerPoint presentation the most. Although Microsoft PowerPoint presentation has too many inbuilt templates, most are standard and seem to be used repeatedly.
Therefore, it is imperative to pick unused or uncommon PowerPoint templates (which can spark creativity to showcase your ideas in many different ways). Many options are available online to purchase pre-made and tailor-made business PowerPoint templates that will fit your different purposes and meet your end objective.
8 Other Elements
Once you pick one of the decent templates, make sure you have set the font right. If you are addressing a room full of people, ensure everyone can read your presentation’s text.
Apart from the textual angle, you could add some great visual or graphical content in the presentation because that’s a great way to convey an important message through graphics or video. Aligned elements and objects in the PowerPoint presentation will give you extra brownie points because proper arrangement really looks appealing.
9 Practice your delivery
In the end, it’s essential to practice your presentation delivery. This helps ensure that your presentation is as impressive as possible. You can practice your delivery in front of a mirror or with a trusted colleague or friend to get feedback on your body language, tone, and pacing.
Make sure that you are confident and comfortable with your material and that you are able to deliver it in a way that engages your audience and supports your message.
Conclusion
The combination of all these tips can really help you in your making a strong PowerPoint presentation for your business. In conclusion, always start with a clear and concise message, use a clean and consistent design, use high-quality images and graphics, keep it simple, and practice your delivery. By following these tips, you can create a presentation that will impress your audience and help you achieve your goals.
