The traditional ways for promoting products are using the print ads, internet and TV commercials. The print ads are the least attractive ones, because they contain just images that do not even move. To make these print ads more catchy, they have been developed by using QR codes and other new technological devices. QR codes which are black-and-white square codes that can be scanned are the most common, but although these codes make the print ad more interactive, they take the reader away from the page of the print ad. New ways have been presented to get more information about the ad and make it much more interactive and to know more about these magnificent ways, continue reading the following passages that presents the most interactive car print ads.
1- Toyota’s ad:
It is a print ad that depends on using QR code to get additional information about Toyota GT86 car. The code is surrounded by a square to make it easy to scan it and it comes with a CTA that tell you the benefits of scanning the code.
2- Volvo C70:
The print ad promotes Volvo C70 car through presenting a QR code. Scanning the QR code transmits the reader to showrooms and gives the ability to download brochures.
3- Nissan’s interactive print campaign:
Nissan’s campaign depends on turning its print campaign ” Nissan Altima – Innovation that Excites ” to an interactive campaign. It allows you through using Layar’s technology on your smartphone to get all the needed information about the car in addition to getting schedule test drives. The campaign was released by the collaboration of Nissan, OMD, PostMedia and TBWA. The campaign was very successful to the extent that it increased the number of its viewers to be more than 8 million in just one day and the rate of Nissan Altima’s test drives by 65%. The print campaign won Best of Show at the Media Innovation Awards.
4- Lexus 2013 ES sedan Print ad:
The print ad allows you to have the car making sounds, changing colors, turning on its headlights and playing music on the printed paper through using a technology called CinePrint. This technology turns the print ad into a display screen through using an iPad and placing it behind the page of the print ad.
5- Mercedes Benz CL63 AMG:
The print ad allows readers to test drive the car by placing their smartphones on the mirror in the page of the print ad and going to CL63AMGdrive.co.za. This will allow you to experience the power and speed of the car.
6- Peugeot Airbag print ad:
The print ad promotes the new car Peugeot 408 and exposes the safety that it provides as it features six airbags with eight protection points. The print ad features an airbag that is inflated when you hit strongly a specific spot on the print ad page.
7- Volkswagen test-drive ad:
The print ad allows the reader to test drive the car on the printed paper after downloading an app on an iPhone mobile. The reader moves the iPhone over the car in the page to seem as if it is really driven. The reader can experience the lane assist, adaptive lights and adaptive cruise control mode.
8- Axa car insurance print ad:
In order to help the reader to get more information from the print ad, Axa released an app that can be downloaded on the iPhone to allow the reader to discover what is hidden in the print ad. The reader of the ad can simply place the iPhone on the ad and after that the ad is displayed.
9- RSA Car Insurance:
It is one of the interactive car print ads that is released not for promoting cars, but for car insurance. The whole idea depends on making use of the print ad and converting it from just an ordinary ad to a means of communication that is more interactive. The print ad is provided with an electronic device that allows the you to get the insurance car quote that you need easily, quickly and directly. You can use the ad for sending a message “SMS” by typing your mobile and license plate numbers and sending them to RSA’ s server and after that, you will receive a quote on your mobile phone. This method facilitates the process of getting insurance car quote without the need to spend long time, effort or to wait.
10- FIAT print ad:
One of the best interactive car print ads that is presented by fiat. It encourages preserving the environment and the plants. Instead of cutting plants to be able to drive your car, you can sow one. FIAT used a seed paper to print the ad of Palio Adventure car. the seed paper can be sown to be converted to a plant after watering it.
