Retailers always look for the ways that allow them to increase the rate of sales in their retail stores. There are many ways for doing that such as presenting the best products, treating customers at a polite way, offering the best prices and many other things that improve the rate of sales, but what about the design of the retail store itself ?
The design of your retail store is the most important and substantial point on which everything in your store is built. The well designed retail store is the one which is capable of attracting the highest number of customers and thus, recording the highest rates of revenues. But how to reach the level of the best designed retail store? There are many ways for doing that and to help you more to get the best and easiest ways for designing your retail store, we present to you here some of the most important ways that are effective and will help you to achieve high profits.
– The first and the most important point is that the retail store must be placed at the customer’s eye level, which means not to be very high or low to attract their attention and to be easily seen.
– The display windows which are located at the front of the store are considered to be the windows of the retail store through which customers can have a look at the merchandise inside the retail. So, it will be necessary for you to choose the most distinguished and attractive items in your retail to be exhibited in the display window to attract customers and motivate them to enter your retail.
– In order to make the products clear in the display window, you will need to provide them with lights for illumination.
– You can paint one wall in your retail with a bold color or use wallpaper to be an accent wall on which you can hang products to attract the attention to them. Painting more than one wall with a bold color will repel customers. The bold color will enlarge the space of your retail store.
– To separate the retail store into rooms, you can cut spaces in the wall which look like windows and they can be used for displaying the items to which you want to attract the attention. They will also increase the space to look larger than its real size.
– Adding mirrors to your retail store will be beneficial because of the multiple purposes in which they can be used. They can be used for reflecting lights and increasing the space of the store to look larger in size and wider. They can also be used for trying items on like clothes.
– Using shelves is a very good idea for displaying merchandise and saving space in your retail store. They should be well organized and it is important to place shelves at a suitable level to be easily reached by the customers.
– Shelves should not be overcrowded to allow the customer to see what is displayed and should not be empty in order not to convey a bad message to the customer that the store is empty.
– In order to enlarge the space of your store, you can hang shelves at different levels. It will also give a good and attractive look to your retail.
– It is necessary for the retail store to be well organized in order to save space and to help customers to easily move inside the store without being annoyed.
– A simple way for dividing the retail store into more than one place is to use the open bookstores that will work also as a good place for displaying merchandise.
– Lights are very essential for lightening your retail store and making it attractive. You can use a mixture of more than one type of lights such as pendant lights that can be used to focus the light on the center of the store, the track lights that are very good for focusing light on walls an displayed merchandise and the recessed lights that can be used for illuminating shelves.
– It is important to know that you should not use too many lights in your retail store in order not to increase the heat that result from the big number of lights. The best type of lights that do not produce heat is LED lights.
– In order to attract the attention to the ceiling, you can use chandeliers, pendant lights or other fixtures that hang from the ceiling and decorate it.
– Another way for displaying products inside your retail store is using LED screens that cope with the modern technology. You can use them in the display window or in the store itself.
Finally, you can use scents for giving a good smell to your retail store and music with quiet sound to make the customers spend more time and enjoy shopping inside your retail store.